Our story is just began.. Lets all together build best free advertising community. This, of course, is magical thinking. These days, the message is the message. The medium is just the carrier.
We’re now in an opt-in culture. The only way to get (positive) attention is to create great media—desired content that is relevant, informing, entertaining and on-brand. Having a brand interrupt a narrative won’t work anymore, whether that narrative is a TV show or a website. The intruding message will be TiVo-ed out of existence, clicked away from, put in the junk folder and ignored. Intrusion is a totally dead model.